Nike
The sneaker is not really an aristocratic shoe. Born out of functionality, it was a shoe of the people, used solely for the purposes of work and athletic play and now is the foremost shoe in the world. This countries athletic shoe market is a formidable industry, bringing in up to 13 Billion dollars worth of revenue every year. Originally sneakers were lauded for their performance ability, and, although sneakers like that still exist, they have become a fashion statement as much as any other shoe. Youth culture is particularly influential on the sneaker market. From Fast Time at Ridgemont High in 1981 to other movies featuring Keds and Converse in the 1980's and 90's, it is clear that youth drives athletic shoe market. Sneakers have come a very long way in the past one hundred years. There was a time where there was no difference between a left and right shoe and they were used strictly for their functional purposes. Keds were the first sneakers on the market and were produced ...