EF Records

Music is one aspect of life that sticks by you forever, which is the exact notion that 17-year-old Murrieta residents Jonathan Magdaleno, Tyler Haran along with their 20-year-old pal, Douglas Smith, took into consideration, when they decided to create something that would impact the community.

Turning to their first love ---- music ---- the three young entrepreneurs created EF (Everything Forever) Records.

"EF Records is more of a community than a record label ---- mutual friends with mutual frustrations towards the music industry, and a desire to do the one thing that has been buried by the sound for years ---- have fun, and make everyone enjoy," said Magdaleno, a senior at Murrieta Valley High School. "At the least, we hope that we can make an impact on the local music community, for this is where the home of all musicians lies. Through this, we will show everybody that it is possible to run a record label that requires no money from their artists, and allows complete and total freedom ---- no contracts, no constrictions, able to leave whenever, able to sign with other labels whenever Friendship is more important here than the music itself."


"As for the name EF Records means exactly what it implies ---- everything lasting forever. It is the notion that the same reason in which music was created (self expression, enjoyment, alleviation) will not ever disappear, no matter who is in control of the industry. It is voices like ours that will give the final call. It's also philosophical, but I'm not about to get into existentialism with you here."

With nothing more than a little musical expertise, the three longtime friends came to the conclusion that EF Records was a necessity to the ever-growing community, and, on July 9, 2006 at 1 a.m., decided to put their idea into action.

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